Background on the Art Works
Email marketing was the most popular among all other lead generation tactics primarily due to the ease of its implementation and for producing the desired effective results. Content marketing was found relatively difficult. But it was found to produce good results. It was found, it provides the market research experts to experiment on the same for a longer time and even learn the tactics of interacting with consumers.
Thus it is well-known that email ranks as one of the most cost-effective as well as best conversion providing lead generation tactics in B2B. Before loading up a number of messages into the inbox of the prospect, it is essential to encourage and support the different leads in the funnel at this stage.